book

Book cover imageEver since I started working with museums online, I’ve felt that there was a need for strategic advice to help managers of cultural heritage web presences. There are of course hundreds of thousands of resources if you’ve got technical questions, but not many places where you can ask things like “how should I build my web team and structure my budget?” or “how do I write a strategy or business plan?”.

Facet Publishing approached me in July 2009 asking whether I’d be interested in authoring something for them, and this seemed like the ideal opportunity to try and answer some of these questions.

My book – which was published in April 2011 – is titled Managing and growing a cultural heritage web presence. Here is a brief synposis:

This book will provide a guide for anyone looking to build or maintain a cultural heritage web presence. It aims to cater both to those who are single-handedly trying to keep their site running on limited budget and time as well as those who have big teams, large budgets and time to spend.

As well as describing the strategic approaches which are required to develop a successful online presence, the book contains case studies and examples of current practice from both large and small cultural heritage institutions. The book will have an accompanying web presence which will contain downloads, template examples and other resources.

You can find it on Amazon. Please get in touch with me via this blog or on Twitter at @m1ke_ellis if you’d like me to put you forward to my publisher for review copies.

The website mentioned above is at http://heritageweb.co.uk.

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