Browsing All Posts filed under »marketing«

The person is the point

February 6, 2009


This is just going to be a quickie, mainly so I get it out before I go away on holiday never to remember it again. At some point I might expand on it. Over the last few weeks in particular, we’ve seen the public finally sitting up and noticing Twitter. It’s been on the BBC, […]

Launchball: we did it differently, and got it right..

March 11, 2008


Yesterday there was a flurry of excitement on Twitter (a “flutter of tweets”?) as the Science Museum’s Launchball was named SXSW “Best of Show“. This is an awesome achievement. SXSW is a hugely well regarded conference and for a museum to win not only the Games section but the coveted BOS as well is just […]

Being viral – Part I

October 25, 2007


A lot of talk is done around viral marketing, and a lot of hot air too. The most recent example for me was a senior marketing executive (who will remain nameless) who said “we just don’t have the money to do something viral”. This was so badly off the mark that I had to just […]

Not for Profits – web windfall?

September 10, 2007


Richard MacManus is doing a Read/Write Web feature series on NFP’s which looks like it’s going to be interesting. He’s going to focus on how Not for Profits use the web and the various tools available. In his first post he cites a 2004 article from Wired which I haven’t seen before which suggests that […]

Google: do our marketing for us

August 6, 2007


I’m obviously coming really late to this (don’t you hate that?) because some people have been blogging about it for about ten days and there have already been 422 video responses already, but better late than never… Google have asked users to “imagine how an email message travels around the world” – you print out […]