It’s all about the communication

January 21, 2011

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Here’s a story for you: Once upon a time there was a man who bought some hosting. He bought it because he liked the flexibility, freedom and functionality that it offered. He bought it knowing that it was cheap, and that cheap sometimes means compromise: he did this because he isn’t terribly rich, and decided […]

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Strategic digital marketing: don’t be dis(integrated)

December 9, 2010

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I was asked to speak at At-Bristol recently at a gathering of marketing people from the UK Association for Science and Discovery Centres. The topic of choice was strategic marketing. Now, as I made it clear on the day, I’m not – officially, at least – a “marketing person”. Nonetheless, I’ve spent more than a decade […]

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“Activate the world” (or: what “mobile” really means)

November 9, 2010

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I’m talking at the CETIS conference next week on “Next Generation Content” and as with all my recent talks, I’ve done a mindmap to help me structure my thoughts… Here’s the basic premise: “mobile” isn’t just “designing for mobile devices” but goes much deeper. We need to start thinking about what mobile means from a […]

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Links in print

October 28, 2010

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I’m working on the new Eduserv website right now – content inputting, structuring, trying to hang the whole thing together – and the question came up the other day about how best to deal with incoming links from printed materials. We do a fair amount of these at work: brochures, leaflets, case studies – that […]

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Some brief thoughts on borrowing content

October 26, 2010

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One of the great things about WordPress as a publishing platform is the way it deals with incoming links, comments and trackbacks. Linking is the currency of the web, and WordPress gives you the maximum possible intelligence on who is linking to you, where traffic is coming from and who might be citing your posts. […]

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The diminishing returns of size

September 28, 2010

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I gave a workshop last week to a bunch of museums in the North East entitled “Bootstrapping the Web”. Well, actually, it started off as that but following a questionnaire asking what they’d like to learn, the focus changed a bit to “How to do social media well”. I’m hoping the attendees learnt something – […]

Urban Augmented Reality: Q&A

August 20, 2010

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Some time ago, Jacco Ouwerkerk contacted me having seen the interview I did with the Museum of London. He directed me towards a hugely exciting Augmented Reality application called UAR – “Urban Augmented Reality” which launched in the Netherlands in June 2010. Here’s what we talked about. Q: Please introduce yourself, and tell us about […]

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